Sony has announced at least 5 new colors Steel Black, Midnight Blue, Crystal, Crystal Red and Crystal Blue

 

These are expected to drop in Asia around October 11th  with an October 18th release for Europe, although there is no announced release for the US yet there is a good chance we should see them before holiday season. I am personally surprised it has taken this long for Sony to announce their crystal variations of their controller. After all its been almost 4 years since the consoles release