I wrote about the design of the six Atlantic Division Overwatch League teams in an earlier article and now it’s time to examine the teams from the Pacific Division, just to be fair. Like the last article and a round of a golf, the higher the teams score, the worse their design, based purely on my opinion. So let’s start off with…
6) The Dallas Fuel
We start off in the great Pacific state of Texas with the Fuel, who bring even more blue to the Overwatch League. They’re logo is a flame, a blue flame, which brings to mind the clean-burning, energy-producing properties of propane. If you didn’t read that in a Hank Hill voice, you should have. Seriously, coming up with this logo and color scheme probably took all of five minutes. I’m pretty sure the Fuel’s logo and color scheme were actually based on this:
How do the Fuel explain their azure-hazed choice? Well…
“In addition to paying tribute to the region’s strong heritage in the energy sector, the team name and the flame in the logo also symbolize the galvanizing spark that the franchise is looking to ignite among esports fans in Dallas. The Fuel’s colors will be familiar to fans of the team’s owner, Team Envy, whose players are known in other esports as the “Boys in Blue.””
Lets give it up for the Overwatch League’s aptly-named, self-proclaimed: “Boys in Blue.”
5) The San Francisco Shock
The Shock’s logo and colors aren’t bad but there’s nothing really drawing you in. The Golden Gate Bridge is the obvious inspiration for the orange and I would wager the gold has something to do with the gold rush of old (hello, 49ers!). The charcoal is there, certainly no denying that. I’m not crazy about the logo, if you can even really consider this one. It’s more like text with a crazy underline than a logo, but I’ll let the Shock speak for themselves:
“The Shock’s logo references parts of San Francisco’s past and present that are as vivacious as the bright orange of the city’s famous Golden Gate Bridge. The seismograph waves and the name evoke the region’s earthquake activity, while its gold color hearkens back to San Francisco’s origins in the California gold rush of the 1800s.”
The Shock are NRG’s Overwatch League team. At least they didn’t go with that pink.
4) The Los Angeles Gladiators
Los Angeles gets two Overwatch League teams because they’re L.A. and they get two of everything. L.A. also has a strange affiliation with the color purple for some reason? Think, Lakers, Kings; The Gladiators are obviously trying to cash in on a preexisting “brand” already in place. It just doesn’t work as well for L.A. as it does for the Fusion. Their orange is instantly recognizable to many, but the Gladiator’s purple is just… purple. It doesn’t make you think “Los Angeles”. It is unique though. Here’s what the team had to say:
“The team is named for the fighters of ancient Rome, who were renowned for their ferocity and power;”
OH I thought they meant those other gladiators, you know, Nitro, Malibu, those guys.
“The roaring lion and battle-hardened shield also symbolize these qualities. The lion figure echoes the logo of the LA Rams, the pro football team owned by Gladiators owners Stan and Josh Kroenke. And the team colors, purple and white, reference the royal colors of the Roman emperors, to whom the gladiators dedicated their exploits.”
So there you go. Hopefully the Gladiators get a warmer reception from Los Angelenos than the Rams did (At least they don’t have half the state of Missouri on their bad side).
3) The Shanghai Dragons
Rounding out the top-three is the first team featured from Asia: The Shanghai Dragons. Shanghai’s aesthetic works because it’s so simple. The dominant red with yellow undertones instantly makes you think of China. I also like how the Dragon’s logo only features black and red, leaving yellow as a secondary color. The dragon is also an “S”, you know, for Shanghai.
“In Chinese culture, the dragon symbolizes the spirit of that which is sacred, powerful, and supreme. The Shanghai Dragons’ logo combines the team’s name and a dragon figure to call upon the history of this symbol. The letter S outlined by the body of the dragon represents Shanghai, and the smooth line design is a nod to the strategic skill and flexibility of the team. Furthermore, red is present as a theme color for the Shanghai Dragons’ logo in order to emphasize its Chinese connection.”
‘But Boston did the same thing and you threw them under the bus for it!’ Yes, yes I did. Because Boston’s logo is bad and Shanghai’s isn’t. Plus, it looks even better with Chinese characters.
2) Los Angeles Valiant
FINALLY some green! Minus the Outlaws, Overwatch League is lacking in teams that realize green is just a great color. Gold is a great accent for green, they were my High School’s colors and the colors of the greatest team in all of sports (hint: cheesehead). The helmet logo is also cool and comes at a great time, with Mercy’s recently introduced ultimate and all. The Valiant’s aesthetic just works, it looks good. Here it is straight from the valkyrie’s mouth:
“The gold-winged helmet represents both aggressiveness and protectiveness, values which resonate for Overwatch players working together in-game and Valiant parent organization Immortals as it starts a new adventure in the league.”
Who knows how the Valiant will do in league play, but whatever they do they’ll look good doing it.
1) The Seoul Dynasty
It’s fitting isn’t it? The Dynasty have the best aesthetic in Overwatch League and represent the Republic of Korea, which has fielded the only team to ever win an Overwatch World Cup. Sure there have only been two so far, but it doesn’t matter. Korea has been dominant in both. Even the name “Dynasty” is a nod to this success. The colors are the most intimidating in Overwatch League. Just look at how these skins look:
The tiger is an interesting, unique logo. As explained by the team:
“While the name certainly evokes images of Asian rulers in bygone eras, it’s also a term in traditional sports, reserved only for those teams whose names become indelibly associated with long-term success—a distinction this team is clearly aiming for. As for the logo, the tiger is a national symbol of South Korea, representing strength, courage, and good fortune, while the golden color emphasizes the connection to royalty.”
Guess what Korea? You’re already an Overwatch dynasty.
Follow Bill on Twitter @whoistheraccoon for more random thoughts on Overwatch, Blizzard and other gaming stuff.